About Me
I’m a content expert and storyteller in financial services, and I can help you genuinely connect with audiences.
I’ve worked with the biggest brands and names in finance, tech, and beyond. Everything from Big Tech, to global consultancies, to Tier One banks and vibrant startups.
I’ve learned from the best speakers, event bookers, and marketing teams in the business. Just as importantly, I’ve seen how talented and well-resourced teams can sometimes miss the mark.
While I'm independent, I hold roles as a media ambassador for the Global Blockchain Business Council, and ambassador and MC for Fintech Fringe.
Why DeFi Matters
My book, Why DeFi Matters, was published internationally in 2023. The book, featuring insights from industry pioneers and experts, tells the story of the rise of decentralised finance and its transformational impact on money. It was featured as one of The Fintech Times's 'page turners of the year'.
Copies can be bought here, or at most reputable online retailers.

Featured Regularly in Fintech News
Recent features:
- Digital Assets Are Coming. But Maybe Not in the Way You Think. Fintech Finance News
- Wealthtech and Wealth Management in 2025: Key Trends - Fintech Times
- News From The Fintech Front -- Breaking Banks Podcast
- Why DeFi Matters: An Insider's Guide to Decentralized Finance - Investment News
- TradFi Meets DeFi in London: Why Ian Horne Believes in the Future of Privacy - BitcoinMagazineNL (Dutch)
- Video of BitcoinMagazineNL article (English)
- Create the Future of Fintech at Money20/20 Europe - Fintech Focus TV
- Trillions of Dollars of Assets Could Move to Blockchain - Benzinga

Work with Me
There are lots of ways I can help:
- Booking speakers for your event
- MCing and moderating interviews
- Hosting webinars, roundtables debates, interviews and all forms of onscreen content
- Delivering keynote speeches, especially relating to DeFi and fintech
- Podcast hosting
- I can help get you onstage at major events and coach your team on public speaking
- All forms of writing. Journalism, white papers, blogs, scripts, and marketing copy



